How to boost online event engagement
Graphic Recording and Live Scribing to the Rescuuue…
Down with boring online events!
Up with boosted engagement and happy attendees!
Hit play on the video below, or scroll down to read the ingredients to a successful online event with lots of lovely engagement and excitement.
(Zoom fatigue? Nooo thanks.)
How I can help you get your magic out into the world
(the benefits of live illustration)
You’re here to make a change, I'm here to draw it!
Here’s a quick whistle-stop tour on how to properly win at online events, using the power of visuals. .
I’m Katie Chappell (nice to meet you) and I’ve illustrated for Google, Facebook, the United Nations and more.
My creative live illustration superpowers have been making information accessible and shareable AF since 2010.
Down with the boring notes nobody reads. (Zzzzz)
Up with pictures!
Read nice reviews of my work here.
In 2020 I spent over 200 hours at online events
I learned some stuff - and I’m happy to be able to share it here with you! Ahh, sweet pandemic silver linings.
There are 3 parts to this puzzle of boosting engagement at online events:
Creativity
Communication
Honouring people’s time
Let's dig into those a little bit more deeply.
Creativity at online events
Storytelling
Live illustrations turn your online event into a storytelling exercise with a beginning, middle, and an end.
People can revisit those images and the storytelling element helps our brains stick to that important information.
It’s been scientifically proven that images help us remember stuff 6x more (compared to information without images.)
Embracing Human Wobbliness
Live scribing embraces human wobbliness, which is something we've lost in virtual online events. Bring back wobbly humanness!
Captivate your visual learners (that’s over 60% of us!)
Pass the mic
This is all about the power of during question and answer sessions. People contributing to a discussion during a panel or Q&A session, and seeing that contribution drawn on a picture? That is sooo powerful.
People feel heard!
People feel seen!
People feel happy!
Online events have leveled the playing field.
Live scribing lets everybody in your organisation at your event have a voice. (About bloody time.)
Live scribing creates a legacy for your online event
If you've had a virtual event without scribing, you'll know that after it's gone, that's it.
It’s like everyone immediately forgets that anything ever happened.
Create something that lasts!
Generate content that can go on after the big red ‘END MEETING’ has been pressed.
Work hard once, and let your content speak for itself.
Live scribing videos and illustrations can be used on your website, shared on social media, printed in reports (that people might actually read now 👀), drawn on walls…
The sky’s the limit.
Speak their language
If accessibility is a high priority for your organisation, this is where live scribing comes into it’s own. Especially if have deaf, hard of hearing, neurodivergent, or non-native English speakers.
We can all read pictures
Everybody recognises visuals. Get your message across quickly, and help your people get the general gist of what's going on in an instant…
Respectfully Chuck corporate BS the bin
Want to freshen things up and do something different online from the other stuffy big companies?
Behooold, live illustration.
Concentrate your content
After your event, I’ll send you a time-lapse video animation of your illustration.
Why force everybody to sit through a 90 minute Zoom recording, when you can just send them a picture and a 90-second video and be like, “boom, this is what we did. Now you know what happened.”
Using a live scribe = collapsing the timeline.
Honouring people's time
Respect your online event attendees and they will be happier.
They'll like you.
They're more likely to share the information because it's useful.
They’ll pay attention, stay engaged, and love you for making their day exciting, creative and interesting.
PHEW!
We’ve officially covered everything.
If you'd like to learn more, you can book a call or send me an email.
I'd love to talk more about your project with you and see if live illustration is something that I can help you with!
x Katie