The mistakes that every event organiser is making when hiring a Graphic Recorder
…And how to avoid them!
I know you’re not one of those event organizers #NotAllEventOrganisers but let’s dig into it.
Hiya, event organiser. (I hope you are an event organiser, otherwise this is a bit weird. Anyway.)
Pssst - if you prefer to watch/listen instead of read, there’s a video at the bottom of this post - scroll down!
I'm Katie Chappell, a live event illustration specialist, and today, I want to talk about a common misconception in the event planning world: the allure of graphic recording on boards / big pieces of paper stuck to the wall versus the strategic power of DIGITAL live event illustration.
When you're organising an event, you might envision a big ol’ mural, or a massive board where a live event illustrator will draw the key takeaways of your event in real-time. Sounds SO COOL, doesn’t it?
Weeeell, hold on a second.
The truth is, while traditional live illustration on paper ilke that can be captivating,
Traditional live illustration can be distracting
ESPECIALLY if it competes with your keynote speakers or disrupts the flow of your event. That's where digital live event illustration shines.
Here's why Digital live illustration is SOOO much better:
Seamless Integration: Digital live illustrators like us have a unique superpower – blending in. With our trusty iPads, we discreetly capture the essence of your event without stealing the spotlight from your speakers.
Strategic Engagement: Unlike traditional methods, digital illustration allows for strategic engagement. We can seamlessly integrate our visuals into your event, whether it's through popping our work up as a slideshow during the breaks, or a grand reveal at the end. Some of our clients like to surprise their attendees with an illustration in the post-event stuff like emails and postcard.
Environmental Sustainability: Let's talk about the elephant in the room – the environmental impact. Traditional canvases and boards often end up in the skip after the event, contributing to unnecessary waste. With digital illustrations, not only do we eliminate this waste, but we also offer endless repurposing options, from social media posts to custom illustrations for reports and print materials.
Instant Accessibility and Editability: One of the BEST things about digital graphic recording and live illustrations is their immediacy and flexibility. We can share them instantly on social media, email them to attendees, or even make on-the-fly edits, ensuring accuracy and relevance.
Sharing live illustration at a time that’s strategically good = POWERFUL visuals. Usually the wrap-up at the end of an event is a brilliant time to bring ‘em in and use the illustration as a prompt to recap what’s been discussed.
So now, you might be wondering, "Noooo, I want big pieces of paper stuck to the wall - I love traditional live illustration!" Don't worry; we totally understand its appeal. However, if you're looking for a seamless, eco-friendly, and versatile solution for your event, digital live event illustration is the way to go.
If you're ready to elevate your event with captivating visuals that leave a lasting impression, reach out to us for digital live event illustration services. Let's bring your vision to life in the most sustainable and impactful way possible.
Speak soon!
x Katie & Team