Boosting Engagement: How Live Event Illustration Amplified Life Sciences Hub Wales' "Putting a Spotlight on Women's Health" Online Event
As a live event illustration team, we love working on projects that amplify voices and spark meaningful connections.
So, when Life Science Hub Wales invited us back for a second time to graphic record their "Putting a Spotlight on Women's Health" event, we knew it would be brilliant.
“The live illustration enabled the audience to see the growth in conversation and discussion throughout the day. The final publication of the illustration allowed all our take-home messages to be captured in a concise and accessible format.”
Live illustration and graphic recording by Rae for Katiechappell.com
This online event was about encouraging crucial conversations around women’s health and keeping the discussion going after the event.
Live illustration was the perfect tool to achieve this goal (yes, we’re biased), and we’re excited to share why in this blog post case study.
Live Event Visualisation: Sparking Engagement and Building Momentum
Imagine an online audience tuning in to an event. They see faces on a screen, hear voices, and absorb information. But how can you truly captivate their attention and spark interaction? This is where live illustration comes in.
As the discussions unfolded, Rae from our team transformed key points and takeaways into vibrant visuals in real-time. This created a dynamic element that kept viewers engaged and eager to see what would be illustrated next. The live illustrations reflect the growing conversation and building momentum throughout the session.
A Lasting Legacy: Capturing Key Messages in a Concise Format
But the impact didn't end with the live event! The final illustration served as a beautiful and concise summary of all the discussions and key points. This provided attendees with a valuable takeaway they could easily refer back to, ensuring the key messages resonated long after the event concluded.
Going the Extra Mile: Welsh Translation for visual notes
“Katie’s team also created a Welsh version to enable our bilingual communications to our audiences and aligned to our branding requirements from both co-hosting organisations.”
One of the reasons we love working with the Life Sciences Hub Wales team is their commitment to inclusivity. They requested a Welsh version of the final illustration, demonstrating their respect for their bilingual audience and ensuring everyone felt a part of the conversation. Additionally, the illustration seamlessly incorporated the branding elements of both co-hosting organisations, creating a cohesive and impactful visual representation.
Translation by the team at Life Sciences Hub Wales, and added to our live illustration and graphic recording by Rae for Katiechappell.com
Graphic Recording for Online Events: It's not just about creating pretty pictures
The success of "Putting a Spotlight on Women's Health" is a testament to the power of live illustration in enhancing online events. It's not just about creating pretty pictures; it's about using visual storytelling to engage audiences, deepen understanding, and leave a lasting impression.
Carys from Life Sciences Hub Wales beautifully captured this sentiment in her feedback:
"We look forward to working with Katie and the team for future events."
This collaborative spirit is what makes live illustration such a valuable tool for event organisers like Life Science Hub Wales. Together, we can create online experiences that are not only informative but also inspiring and truly unforgettable.
Key Takeaways for Online Event Organisers:
Live illustration adds a dynamic and engaging element to online events, boosting audience participation and retention.
Final illustrations serve as valuable takeaways, summarizing key messages and learnings in a concise and visually appealing format.
Consider incorporating cultural sensitivity like translations to create a more inclusive and impactful experience.
Ready to shine a spotlight on your next online event?
Contact us today to discuss how live illustration can elevate your event and leave a lasting impression on your audience.
We hope this case study has provided valuable insights into the benefits of live event illustration for online event organisers. If you have any questions or would like to discuss your specific needs, please don't hesitate to reach out.
Together, let's create online events that are not only informative but also visually captivating and memorable AF.