Solving the puzzle - literally! How to repurpose your live illustrations after your event for maximum engagement
Illustrated Live client, Aviva, with their giant jigsaw puzzle created from our work!
A question we get asked all the time is:
“How can I make the most of my live illustrations after my event?”, and it’s a great question to ask!
One of our super savvy clients found a genius way to extend the impact of their illustrations - by turning ‘em into a custom jigsaw puzzle!
So how can you keep your illustrations alive long after the big day?
Repurposing live event illustrations *after* your event
We all know that live illustration on the day of your event is quite the show-stopper to get people engaged in a brand new way.
It’s also a no-brainer that sharing those live illustrations with your audience after the event is the thing-to-do. That way, they can see the work up close, have a digital souvenir, and be reminded of the content in a way which sits a little comfier in the ol’ brain box!
But is that where it stops? No no, m’friend. At least it doesn’t have to be!
When deciding how best to use your live illustrations after an event, here are some questions to ask yourself to get the creative cogs clinking:
1. What is the main goal of repurposing my illustrations?
Do I want to reinforce certain messages or themes?
Do I want to boost engagement and interaction long-term?
Do I want to extend the event’s reach beyond the audience on the day?
2. Who is the target audience?
Is it internal/staff only? Or would you like customers and social media followers to see it?
Would the target audience prefer something digital or physical?
How does the target audience typically consume content best? Alone or collaboratively? Visually, via listening or via doing?
3. What kind of format best suits my audience, environment and goals?
Visuals in workspaces to keep info in plain sight.
Digital/remote content only
Social Media content
Something a bit different… ?
4. How do I encourage engagement post-event?
Can I turn the live illustrations into a conversation starter (via gamification, a discussion, a follow-up event or a training session)?
Is there a call-to-action which can be measured, and if so, how can these visuals support that?
5. What resources do I have to make this happen?
Do I have the budget/need a budget for additional ideas to come to life?
What platforms or channels do I already use that would be a natural fit?
How much time and effort will it take?
By considering these kinds of questions, you can strategically choose the best way to repurpose your live illustrations for maximum impact and keep the buzz going!
The very yummy news is that when you work with us, you automatically get your live illustration files straight after the event, alongside a nifty .mp4 time-lapse video of the illustrations coming together. So that’s one big box checked already!
Still looking for inspiration for repurposing your event illustrations?
Here are some examples of ways our clients have used our live illustrations after their events:
Used as social media content
Used as blog case studies
Displayed on the company website
Turned into an interactive jigsaw for follow-up events
Printed as posters or murals and displayed on office walls
Displayed on digital signage in office spaces
Need ideas for your next event and think live illustration could be the ticket? Let’s chat and turn your illustrations into lasting engagement! We’d love to help you.
x Illustrated Live